Making a mascot as iconic as Perry isn’t easy! Perry was brought to life following the world’s first ever Virtual Mascot Summit, where 50 young mascot makers from West Midlands schools came together to discuss the key characteristics they’d like the new mascot to embody.
Then, it was over to children nationwide to design a mascot that represents the identity, history and culture of Birmingham and the West Midlands. After hundreds of bostin’ entries, one lucky winner’s design was chosen to inspire our official mascot, and Perry was born!
This is the story of the making of our mascot…
